Eric at Indianapolis Southside HD knew that his team needed training. He had access to sources through Harley-Davidson, but wanted something specific to overcoming his team’s barriers to closing the deal.
The goal was to increase sales by increasing what every person had available in the toolbox, which meant each salesperson needed to build skills to handle a range of closing situations.
The program started by scheduling a sales kick off meeting with Natasha Brooks from CTTI. First she met with the sales team
to go over what needed to be done for a successful roll out.
Everyone was put on a training path to get Cardone Certified, supplemented with weekly training involving a 1 hour bootcamp where Cardone content was referenced for skill training in the meeting.
Each morning Eric’s team discusses interactions with customers and uses the Cardone training to resolve problems.
Eric’s team has risen to the number one position in their dealer group of 90 stores. Across the country they’re now ranked ninth out of hundreds of Harley-Davidson locations. The training has helped his team become more con dent, they’re now able to agree and acknowledge objections without being negative.
His favorite takeaway however has been his own condense in closing deals. He’s a 30 year military veteran who didn’t have a sales background, but now has a solid foundation of skills as a closer.
“We’re closing deals more, rather than having customers leave empty handed. Looking forward to sharing our success and there’ll be more to come!”