J.J. Jackintelle, COO, came to Cardone Training Technologies in 2013 looking to solve two major problems that he had with his 2,500+ employees.
Number one: finding a solution that would solve the employee churn within the initial 90 days of employment due to lack of production.
Number two: create a knowledge base that could transfer the Rick Case culture into every incoming employee without the message being diluted through the layers of management.
The Rick Case Auto Group executed full deployment of Rick Case University across all the stores within the group. They instituted a standardized certification process for onboarding, which was supported by daily management-led sales meetings.
All training activity was monitored by both the retail location and by the group-training director within the corporate offices.
The standardized on-boarding process and consistent daily training within the dealership resulted in a 20% reduction in turnover. The greatest impact was seen with employees with less than 90 days of tenure with the group. The daily training, testing, and reporting led to measurable increases in volumes and profits. “I was a huge advocate for our previous trainer, but if it’s not new, relevant and exciting, it doesn’t matter who it is, our people will not engage with it. Our closest competitor sold one more car than us last year, but we made over $1,000,000 more in net profit.”