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Thunder Creek - Grant Cardone Automotive Sales Training

About The Company

The Southeast’s premiere Harley Davidson Dealership Group has a clear frontrunner in their Thunder Creek Store. With the strong leadership of Management Team led by Keith Holden, General Manager, the store is redefining sales performance in the industry. After moving to the top 12% in the nation, TCHD knows that with great efforts come great accomplishments – and these statistics speak for themselves.

Objectives
  • To dominate the HD market
  • Provide new training & life opportunities to sales team
  • Increase business, morale & attitude
Solution
  • Cardone OnDemand required daily & stipulated within employment agreements
  • Fully-engaged management
Results
  • 2nd Month on COD - 31% increase in revenue YOY
  • 3rd , 4th , 5th month, respectively, 50%, 47%, 77%, increase in revenue YOY
  • In the 6th Month on COD - 139% increase in revenue YOY
  • Tracking for an increase of 231 units in 2015 over 2014
Challenge

The store had signed with Cardone On-Demand with brand new management on board. Rolling out a new training regime under new management is a task.

Getting any team to adapt to something new and building a habit is a challenge.

Approach

With full support of Keith Holden, the approach was simple: full implementation of COD into the store, with daily training as a requiremenet for all sales staff. Create a new environment – one where, daily/hourly/moment-to-moment, an attitude of etterment is expected. Always strive for more is a desire of management.

Results

Notable increases in volume and revenue, month-after-month, YOY. With a mentally strong sales team, they continue to grow and apply themselves through daily training and dedication to their craft. Other than the numbers, Thunder Creek has a team that is
on board with continual betterment and they continue to push the envelope.