Closing a transaction is the most important step of the sales process, yet most salespeople struggle here due to their inability to deal with emotions, lack of closing strategies and the resulting lack of confidence and conviction. Most struggle in the close because they either do not fully understand what the close or simply do not have enough ammo to stay in front of the customer before summoning management for help.

Sales people enrolled in this course will develop a deeper understanding of what the close is all about and how to increase conversion rates and gross profit. We will teach your people how to close more deals, with more profit, and with more confidence. This section covers how to negotiate with difficult customers, negative equity, bad credit, and no money down ALL while maintaining profitability in the deal. This is the most extensive course available in auto.